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Unit 1 · Lesson 1.5 · Your Brand Promise · about 20 minutes

A musician elevator pitch that books the right gigs

One line that books the gigs you want and turns down the rest. Lesson 1.5, Your Brand Promise, is a game you play as your own act, for solo acts, duos and bandleaders.

Lesson 1.5 · about 20 minutes

Your Brand Promise

One line that books the gigs you want and turns down the rest.

One line that books the gigs you want and turns down the rest.

Skill: Keep Your Promise
Brand promise game, Lesson 1.5 Your Brand Promise: the first call on a phone screen, a brewery with a big patio: every other Friday, May through August, 8 PM to midnight,...
The first call, as you see it in the game. Your act's name goes where it says Your Act.
Your first call
A brewery with a big patio: every other Friday, May through August, 8 PM to midnight, $300 a night. Families early. A younger crowd after 10.
  • ACounter: one Friday a month, 7 to 10, family hours only.
  • BPass. Keep your summer Fridays open for other work.
  • CTake the whole summer: eight Fridays, $2,400.

Every option is something a working player really does. Which one would you pick? The game shows you what each one costs or earns.

What you walk away with

Everything in the game is made up: the venues, the people, the money. General information, not financial, legal or tax advice.

Unit 1 · The Business of the Gig

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Free guides for this lesson

Part of Unit 1: The Business of the Gig in the Thriving Musicians course. Pick your free lesson.

◀ 1.4 Sell What They're Already Asking ForAll of Unit 11.6 Reputation Is Your Rate ▶