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Inside the course
See inside all 31 lessons.
Every lesson is a game you play as your own act: a night, a month or a season that is about to cost you money, and the calls that decide it. Open any unit to see how each lesson starts and the first call you make. Then play any one free.
Unit 1 · The Business of the GigEight nights, months and seasons you play as your own act.
1.1 Why Are You Here?1.2 Know Your Number1.3 Read the Room Before It Changes1.4 Sell What They're Already Asking For1.5 Your Brand Promise1.6 Reputation Is Your Rate1.7 Paying Your Players1.8 Never Cancel a Gig
Unit 2 · Get BookedSeven lessons on who buys, why they pick you, and where the gigs come from.2.1 Who You're Really Selling To2.2 Why They Book One Act Over Another2.3 Scouting the Scene2.4 Your Setlist Is Your Product2.5 Name Your Price and Keep It2.6 Where Gigs Come From2.7 Getting Heard
Unit 3 · Money Between GigsNine lessons on the money: the slow season, the books, the real cost, cash flow, clean records. General information, not advice.3.1 Saving for the Slow Season3.2 Gear on Credit3.3 The Shoebox3.4 The Real Cost of a Gig3.5 Fund the Rig3.6 One Page, One Year3.7 The Gear Vault3.8 The Deposit Gap3.9 Clean Books
Unit 4 · Run It Like a LeaderFour lessons on running the act: your players, your numbers, the big calls, your scene.4.1 Bandleader for a Night4.2 The Scoreboard4.3 The Fork in the Road4.4 Read Your Scene
Unit 5 · The Long GameThree lessons on lumpy income, risk and the long run. General information, not advice.5.1 Budget the Waves5.2 What Could Go Wrong5.3 The Long Set