Home › Inside the course › Unit 1 › Lesson 1.4

Unit 1 · Lesson 1.4 · Sell What They're Already Asking For · about 20 minutes

The types of gigs people already want to book

Find the gigs people already want and package them. Lesson 1.4, Sell What They're Already Asking For, is a game you play as your own act, for solo acts, duos and bandleaders.

Lesson 1.4 · about 20 minutes

Sell What They're Already Asking For

Find the gigs people already want and package them.

Stop pitching rooms that never asked. Find the demand that's already there, get past the gatekeeper, and book it.

Skill: Spot the Gap
Gig types game, Lesson 1.4 Sell What They're Already Asking For: the first call on a phone screen, six open dates next month. Your Act is good, and you know it. What you don't know: which...
The first call, as you see it in the game. Your act's name goes where it says Your Act.
Your first call
Six open dates next month. Your Act is good, and you know it. What you don't know: which rooms in town actually pay acts like yours.
  • APost "Now booking fall and winter!" with your best video, so venues can come to you.
  • BPull up the 20 best-reviewed bars in town. Busy rooms can afford music.
  • CLook up five local acts like yours. Check their website calendars and list every room they play.

Every option is something a working player really does. Which one would you pick? The game shows you what each one costs or earns.

What you walk away with

Everything in the game is made up: the venues, the people, the money. General information, not financial, legal or tax advice.

Unit 1 · The Business of the Gig

Lesson 1.1 is free, plus one more lesson of your choice. Make this one your free pick, or get all of Unit 1.

▶ Play 1.4 free Get Unit 1 · $29 Everything + every tool · $179

One time, no subscription. 30-day refund, no questions.

Get paid what you're worth.

Lesson 1.1 free, plus short emails from James on quoting your number, holding it and getting rebooked. No spam.

Unsubscribe anytime.

Free guides for this lesson

Part of Unit 1: The Business of the Gig in the Thriving Musicians course. Pick your free lesson.

◀ 1.3 Read the Room Before It ChangesAll of Unit 11.5 Your Brand Promise ▶