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On the gig

The Corporate Gig Checklist: What to Ask, Pack and Do After

A corporate gig is won before you play a note. Ask the planner the right questions a week out, pack the gear that fixes the problems nobody planned for, play quiet until the room loosens up, then turn it up. The day after, send the follow-up post and the review ask.

Below: the advance email (fill in a few blanks and copy it), the gear list, how to read the night, and what to do the next day. Still landing the gig itself? See how to get corporate gigs as a musician.

The advance email (build yours)

One email to the planner, about a week out, answers almost everything that goes wrong at corporate events. Tick what you need to know. It writes itself.

Advance email builder

Your advance email

Nothing you type leaves your phone. It only builds the text for you to copy.

Pack for the problems nobody planned for

Corporate rooms are built for meetings, not bands. The outlet is behind the buffet, the boss needs a mic, and the lighting was set for a slideshow. Bring the fixes.

James at a recent corporate eventI helped them organize the space and hid all my cables. It took a few extra minutes and the room looked better for it.

Talk about the boring stuff up front

Parking, bags and load-in sound small. Bringing them up before the planner has to shows you care about how the event looks, not just your set.

Read the room: quiet first, then turn it up

Early in a corporate night, people are networking, eating and talking business. Your job is to make the room feel good without making anyone shout. Keep it background: softer songs, lower volume, nothing that demands attention.

Then watch. After dinner and speeches, people loosen up. Heads start nodding, someone sings along, a table gets loud. That's your cue. Pick the tempo up, play the songs everyone knows, and finish strong.

James's rule for corporate nightsI rocked it the last 45 minutes, once folks had loosened up. Start in the background, and save the big finish for when the room is ready for it.

For how many songs to plan across a long night, see how many songs for a 3-hour gig.

Get the paperwork out of the way

Corporate clients often pay by invoice after the event, and many need a W-9 on file first. Don't make them wait on you.

The day after: the post and the review

The gig isn't over when you pack up. The next 48 hours are when you turn one corporate event into the next one.

Follow-up social post
What a night at [event] with [company or "an amazing team"]! Thank you [@planner] for having me, and [@venue] for a beautiful room. Shoutout to [@vendors / @sponsors] for making it all come together.

Planning an event? Let's talk: [your website]

Only tag people and companies who said it's OK. Some corporate events are private.

Review ask
Hi [first name],

Thank you again for having me at [event]. It was a great crowd, and I loved how the night came together.

If you have a minute, a short review would mean a lot: [review link]

And if you're planning anything else this year, I'd love to be part of it.

[your name]

Questions players ask

What should a musician ask before a corporate event?

Ask where to park and load in, where the outlets are, whether anyone is giving a speech, where you'll set up, where you can leave your bags, what the night's timeline looks like, and what paperwork they need to pay you. One email covers it.

Should I bring a wireless mic to a corporate gig?

If anyone might give a speech, a toast or an award, yes. Planners often forget to arrange a mic for the boss. Handing them one that runs through your system makes you the person who saved the moment.

When should I play background music versus upbeat songs?

Keep it background while people arrive, eat and talk business. Watch for the room to loosen up, usually after dinner and speeches. That's when you turn it up. Ask the planner for the timeline so you know when that moment is coming.

Do corporate clients need a W-9 from a musician?

Many do before they can pay you. Keep a signed copy saved on your phone so you can send it the day they ask. For questions about filling it out or your taxes, talk to a pro in your state.

Should I post about a corporate gig on social media?

Ask first. Some companies love it, some events are private. If they say yes, post within a day or two and tag the venue, the planner and any vendors or sponsors who agree to it.

Learn to read the room before you're in it.

Lesson 2.1, Who You're Really Selling To, is about the people who hire for corporate and private events and what they need to hear before they say yes. Pick it as your free lesson.

▶ Play a free lesson See the course

Keep the room full and get rebooked. Get Lesson 1.1 free plus new guides by email:

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Play it before it happens to you

These lessons are built from situations I've run into at my own gigs, the calls I got wrong and the ones I got right. You play them as your own act, with the money on the line. (The venues, people and dollar amounts in the games are made up.)

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