Lesson 2.1 · about 20 minutes
Who You're Really Selling To
The planner, the couple and the bar manager are buying three different things.
A bar manager, a bride's mom and an office manager all ask the same question: what do you do? They're buying three different things.
Skill: Know the Buyer
Your first call
A bar manager: "Thursdays die after 8. We're trying live music, 8 to 11. What do you do?"
- A"Acoustic covers, 60s to now, solo with a full PA, and I've played plenty of slow Thursdays. $250. Song list attached."
- B"Thursday's dead because nobody knows about it. I'll promote it: my list, my socials, my regulars. $300."
- C"Mostly uptempo, no dead air, a lift when the dinner tables turn. The people you've got at 8 are still there at 11. $250."
Every option is something a working player really does. Which one would you pick? The game shows you what each one costs or earns.